Planetcast partners with Indian Premier League rightsholders

India’s broadcast technology and media provider, Planetcast been selected to offer its services for content delivery by Indian Premier League (IPL) rightsholders.

The company will provide its services to Star Sports, Viacom18 and Times Internet in aim to deliver live high-definition (HD) and ultra-high-definition (UHD) coverage of the IPL 2023 season.

Its services include playout, feed management, live feed acquisition, low-latency encoding, graphics management, multi-language commentary and AI-based highlights editing.

The provider enables Viacom18 to bring IPL coverage to Indian streaming audiences via the JioCinema platform. It provides international OTT distribution for Times Internet to the USA, Canada, the Middle East and North Africa via its Cricbuzz website.

The entire media services framework is deployed across 10 stadiums and three Viacom Sports Hubs in India.

Venugopal Iyengar, chief operating officer, Digital, Planetcast International said, “We are launching a number of IPL broadcast innovations this season, including AI-based editing with player facial recognition to quickly provide key video highlights, fast and flexible upstream ad insertion, and handling multiple language audio commentary tracks. We’re excited that Star Sports, Viacom18 and Cricbuzz have chosen us to enable them to fully monetise their coverage and, most importantly, drive viewer enjoyment for over 400 million cricket fans.”