V-Nova teams up with Globo on LCEVC-enhanced stream of Brazil’s 2023 Carnival

Video compression solutions provider, V-Nova, has joined forces with Brazilian media group Globo in the delivery of an LCEVC-enhanced stream for the 2023 Carnival in São Paulo and Rio de Janeiro.

The live stream was set up alongside the existing AVC/H.264 feed to demonstrate the benefits of MPEG-5 LCEVC in live streaming applications. MPEG-5 LCEVC can obtain maximum quality within the real-time constraints, which plays a key part for detailed and complex content such as that of the Brazilian Carnival parades.

According to V-Nova, the LCEVC-enhanced H.264 produced a higher quality output with a ~40% bandwidth saving compared to the existing H.264-only stream. This significant reduction ensures that large-scale streaming events are accessible to millions on congested networks whilst simultaneously reducing delivery costs for the video service provider.  The trial was carried out live, delivering content across the world using LCEVC-enabled encoding and player solutions that are already available on the market.

Guido Meardi, CEO at V-Nova said, “The Carnival is as beautiful to watch as it is challenging to compress at high quality.  We are proud of our collaboration with Globo, which proves the tangible benefits of LCEVC for enhancing resolution and picture quality in large-scale live events while improving efficiency in both the CDN and backend. Critically, these real-life trials demonstrate that this new technology can be deployed today with broad encoder and decoder support available.”

“We are pleased to continue the work we started in 2022 with V-Nova and Globo. MainConcept values our partnerships with industry leaders, such as V-Nova and Globo, who share our commitment to the quality, reliability, and performance we demand in our products,” added Deacon Johnson, SVP & general manager at MainConcept.

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