BritBox International celebrates hitting 3 million subscriber mark


International streaming platform BritBox International has announced that it has reached a milestone of three million total subscribers, up 15% in the last year.

The platform said that the figures cover the eight international markets where the BBC/ITV JV streaming service is currently available: the US, Canada, Australia, South Africa, Sweden, Denmark, Norway and Finland. BritBox International previously announced milestones of 1m in March 2020, 2m in July 2021, and 2.6m in March 2022, with the service having grown by 300% in under three years.

Reemah Sakaan, CEO, BritBox International said, “The strong performance of BritBox in international markets, ahead of industry averages, underlines how British TV and talent continue to be a gold standard for quality around the world. In a crowded market, it illustrates how there is room for distinct targeted services to find and grow loyal audiences. We are proud to champion British creativity and voices to millions of viewers, keeping talent and funding in the UK ecosystem.”

The last year has seen BritBox launch across Sweden, Denmark, Norway and Finland, and forge new distribution partnerships, including making the service available on Amazon Prime and Apple channels across Australia. During this time, BritBox International has ramped up its slate of co-productions – with Stonehouse launched last month, following last year’s original Why Didn’t They Ask Evans?, and co-commissions Sister Boniface Mysteries and Murder in Provence.

In the past week, the company has announced new co-productions Murder is Easy, an Agatha Christie adaptation, and After the Flood, starring Sophie Rundle. Also on its future slate is Archie, starring Jason Isaacs as Cary Grant.

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