Amazon Prime Video renews UEFA Champions League in Italy

Streaming platform Amazon Prime Video has retained the live rights to UEFA Champions League fixtures in Italy. The big tech-backed platform initially secured UEFA CL rights in 2021/22 and is in the last year of a three-season deal. The new deal gives it a further three seasons – covering 2024/25 to 2026/27.

Under the terms of the deal, Amazon Prime Video gets exclusive access to the top fixtures on Wednesdays. From 2024, this equates to 18 live matches per season, featuring an Italian team, if qualified, from the group stage to the semi-finals.

Alex Green, MD Amazon Prime Video Sport Europe, said: “We are delighted to remain the home of UEFA Champions League on Wednesday in Italy and continue offering fans the best matches exclusively until 2027. Millions of Prime members in Italy have enjoyed our coverage and we couldn’t be happier with how they have responded. This is the most prestigious competition in European club football and we will continue to invest and innovate to provide the highest quality experience for our customers.”

At time of writing, there were no official details on which company had secured the remainder of UEFA’s CL rights in Italy – ie games not played on Wednesday. However there were several media reports to suggest that it would be Sky Italia.

Amazon has been leading the big tech invasion of the elite sports rights market in recent years – and has established a strong presence in the UEFA Champion’s League. It is currently airing the competition in Germany and will commence coverage in the UK from 2024/25. It also shares rights to the English Premier League.