Lionsgate offers Starz streamer discounts as stock ownership perk

Media giant Lionsgate is partnering with Tiicker, a consumer shareholder loyalty platform, to launch a “Shareholder Red Carpet Rewards” programme that it hopes will boost shareholder engagement with the studio’s film and television brands & franchises. At the same time, the alliance may have the added bonus of bumping up subscriptions to its streaming platform Starz.

Jenefer Brown

In simple terms, verified shareholders will now be able to access a range of perks via the programme that include a 50% discount on subscription to streaming platform Starz and discounts on movie tickets. There will also be giveaways and sweepstakes designed to lock in or lure in retail (aka consumer) shareholders.

“This is a great opportunity to engage with our retail investor base by using our portfolio of film and television properties to create an experience with lasting value for our shareholders,” said Jenefer Brown, Lionsgate EVP, head of global products & experiences. “It is a ground-breaking way of connecting with retail shareholders, while continuing to grow the worlds of our biggest brands with consumers around the globe.”

Under the programme, perks are available at or in the Tiicker app and can be redeemed when a shareholder creates an account connected to their brokerage account, verifying stock ownership. “We’re thrilled to debut our first partnership with a world-class Hollywood studio and their tens of millions of subscribers and fans,” said Jeff Lambert, founder and CEO of Tiicker. “Individual shareholders want to connect with companies they own and Lionsgate’s programme is the most comprehensive suite of perks ever introduced by a public company.”

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