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Rakuten TV increases commitment to IMAX enhanced movies

VOD platform Rakuten TV has announced a significant expansion of its IMAX Enhanced movie collection, outlining a commitment to carry 100 IMAX titles in Europe. The plan is to add the new titles, secured via a deal with Xperi subsidiary DTS, to Rakuten TV’s European services over the next six months.

Sidharth Jayant

“We are thrilled to continue our relationship with IMAX Enhanced,” said Sidharth Jayant, chief product officer for Rakuten. “RTV users will soon have the opportunity to experience more of their favourite blockbuster movies in IMAX Enhanced, taking movie nights to new heights with expanded aspect ratio and signature sound by DTS.”

“Rakuten TV is a valued partner and early adopter of IMAX Enhanced, delivering a truly differentiated and premium viewing experience for the most demanding fans,” said Bill Neighbors, chief content officer for Xperi. “Enabling a robust slate of additional content on service truly showcases the ways in which we are championing extraordinary experiences for movie watchers.”

The IMAX Enhanced releases will be available across the UK, France, Italy, Germany, Spain, Netherlands, Norway, and Poland through Rakuten TV.

Tags: IMAX, Rakuten.tv

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