FreeWheel GM Clark in as CEO at adtech firm TripleLift 

Dave Clark

Adtech firm TripleLift has announced the appointment of Dave Clark as its new CEO, replacing co-founder Eric Berry who is stepping away from overseeing the company’s day-to-day activities.

The exec joins from Comcast-owned FreeWheel where he served as general manager. He comes with more than two decades of experience in ad tech, streaming, software and publishing. Clark has also held roles at companies including The Weather Channel, Viacom, and Fuse TV.

Clark’s appointment comes after a period of rapid change for TripleLift, following the acquisition of 1plusX in March and expansion to DACH in August. It also recently agreed a major deal with Vevo as a streaming partner, and last month hired Yahoo veteran James Evans as its chief privacy officer.

Clark said: “For years, I have been inspired by TripleLift’s rise to become a top global supply side platform through its impactful formats, market-leading data solutions and by delivering unmatched customer service. I am eager to maintain the path that has made this company so successful and to continue its vision of bringing media and data together – from native to CTV.”

The outgoing Berry, who will continue with the company as a member of its board of directors, said: “Dave’s deep, hands-on experience across digital media, and his ability to accelerate growth for both mature and emerging companies, makes him uniquely positioned to lead TripleLift forward. Since founding this company over a decade ago, I’ve had the privilege to work alongside such a talented team who has helped realise our growth potential. Going forward, I’m incredibly confident that Dave is the right person to lead TripleLift in its next chapter.”

Tags: TripleLift

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