Vevo launches festive music video channels

Music video network Vevo has announced the launch of a number of holiday-themed channels on CTV in the US and UK.

The launch represents Vevo’s largest holiday TV lineup to date. 

In the UK, the Vevo Christmas channel on Samsung TV Plus marks the company’s first Christmas channel in the country. In the US meanwhile the Vevo Holiday channel is available on Local Now, Pluto TV, Redbox, Samsung TV Plus and Xumo. Both channels will be available through to the New Year.

JP Evangelista, senior vice president, content, programming and marketing, Vevo, said: “During this time of the year, consumers are actively seeking out and watching holiday music videos, such as Mariah Carey’s All I Want for Christmas Is You or Wham!’s Last Christmas. Music is undoubtedly an integral part of celebrating the holidays and spreading cheer, and given the particular popularity of these types of music videos right now, Vevo is providing consumers with a destination for getting into the spirit of the season through their TVs and tune-in options for the whole festive period.”

Tags: Vevo

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