But with major TV operators increasingly delivering hybrid broadcast, non-linear and app-based services over multiple network types in multiple territories, delivering a compelling unified experience has also become uniquely challenging.
The next session in DTVE’s ongoing Digital Symposium will address the role of the UX in providing a unified brand and experience for operators deploying across multiple territories, using the case study of A1 Group, which operates in seven countries and provides services for approximately 24 million customers.
To introduce this Symposium session, Omdia’s Merrick Kingston will touch upon the following topics and themes:
This session will address the importance of the UX to the identity of a service and to attracting and retaining customers, and the challenges of delivering consistent compelling experiences in complex environments.
This discussion, moderated by Stuart Thomson, Editor of Digital TV Europe, will feature contributions from Mihail Semerdhiez, Senior Manager, Fixed and Convergent Services, A1 Bulgaria, Patrick Vos, CEO, Zappware, Tom Dvorak, Co-Founder & CCO, XroadMedia and Merrick Kingston, Associate Director, Research and Analysis, Media Delivery, Omdia.
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