The launch of multiple cloud-based streaming services is leading all video service providers to reassess their infrastructure. Video operators now need the capability to respond flexibly to shifts in demand and create new service offerings quickly and at scale without the need for expensive and risky capital investment. The cloud provides this – and also enables operators to create new revenue streams from their content offerings.
At the same time, operators also need to ensure that cloud-based delivery maintains broadcast quality and security.
To introduce this webinar, which takes place on Wednesday, September 16, 2020 at 4:30pm BST, Omdia’s Andrew Young will touch upon the following topics and themes:
- What are the issues keeping CTOs up at night?
- How is Covid affecting the current pace of cloud migration?
- How can the cloud benefit traditional pay-TV Service Providers?
- A successful cloud migration. A strategic primer.
This session will then look at some of the pressures on video service providers that are accelerating migration to cloud-based delivery, and identify some of the ways in which the cloud can enable operators to launch new services flexibly and rapidly, and to make money from them.
- What are the key drivers behind migration of video service providers to cloud technology?
- What are the practical applications that the cloud can enable more efficiently?
- How can the cloud-enabled data analytics help transform video service providers’ businesses in an increasingly competitive environment?
- How can the cloud enable new monetisation models such as advanced addressable advertising?
This discussion, moderated by Stuart Thomson, Editor of Digitial TV Europe, will feature contributions from Nick Thexton Chief Technology Officer, Synamedia and Astro Project Consultant Paul Dale. Plus, Andrew Young, Associate Director, Research and Analysis, Media Delivery, Omdia.
