Today’s media and entertainment organizations are dealing with a host of challenges, including rising competition, always-shifting consumer and advertiser expectations, increasing amounts of siloed data sitting in outdated systems, and a rapidly changing global environment. The organizations who leverage their data in the right way are the ones who will reap the rewards by providing the personalized experiences consumers and advertisers want.
RTL is one of the leading media companies in the Netherlands with a variety of news and entertainment channels, as well as a streaming video on-demand platform.
Join this webinar to learn how the company uses its technology stack to drive its advertising business and marketing efforts for their streaming service Videoland. You’ll hear how RTL:
- Integrated its audience data from several sources to personalize web experiences and increase audience engagement
- Provides audience data and segmenting for its advertisers for more targeted ad campaigns
- Optimizes its email strategy for better engagement with prospects, leads, and customers
WEBINAR SPEAKERS
Danny Schreurs, Consumer Advertising and Technology Manager, RTL and Videoland
Jaap van Oort, Strategy Director, Emark
Daniel Dauletiar, Telco, Media, and Entertainment Lead EMEA, Salesforce
Stuart Thomson, Editor, Digital TV Europe
