Wilding-Baker joins the company with over ten years of digital marketing experience, most recently at the company she founded, Oh Mishy, where she provided strategic advice on audience growth and retention strategies across owned and ROI+ paid channels, specialising in PPC, SEO, social, site and CRM.
She also held roles at the Telegraph Media Group, as SEO and content marketing manager (financial services), and as head of SEO and content.
In her new position, Wilding-Baker is tasked with overseeing all of Freesat’s digital footprint as well as its content and social strategies.
Andre Santos, director of marketing at Freesat said: “It’s wonderful to welcome a talent as experienced as Michelle into Freesat in this hugely important year for the company, as we launch our next generation, 4K-ready set top boxes into the UK market. I am certain that she will build upon the solid foundations we have and use her wealth of experience to deliver a first-class digital experience for our customers and prospects.”