Android TV solutions provider 3 Screen Solutions (3SS), AI technology specialist Media Distillery, and personalized content discovery provider XroadMedia have teamed up to create a new platform that enables Android TV providers to deliver linear-on-demand channels.
Linear on-demand refers to taking video assets from a diverse range of sources and assembling them in a personalised linear channel.
The joint solution is driven by AI and ML, data harvesting and processing, interconnected with 3SS’ adaptive user experience, enabled by its 3READY offering.
Media Distillery uses a combination of machine learning methodologies to recognise visual and audial aspects inside video, including face, speech, object, logo and text.
Personal channels can be created based on what XroadMedia’s content discovery and personalization solution learns from users’ selection patterns and history. It combines programs and clips from multiple content sources, including OTT services, with those featured on mainstream and premium entertainment channels, all presented as integrated, and navigable linear playlists.
With enhanced voice control enabled by 3READY Assistant, viewers can create personal linear channels based on favorite topics and genres and which can continue learning more about viewers’ interests through conversational interaction, according to the company.
The trio say that creating personalized and measurable experiences, with content from all sources and ads that are relevant to the user, will provide an attractive revenue generation opportunity for service providers.
“In today’s highly competitive marketplace, service providers need to differentiate from their rivals. Also, they need to increase stickiness of their service. Better personalization and simplified, more successful content discovery are the answers to the need for increased viewer enjoyment and loyalty,” said Kai-Christian Borchers, 3SS Managing Director.
Roland Sars, CEO of Media Distillery said: “It’s time for TV service providers to deconstruct and re-sequence their content, to serve up right-size, on-topic personal experiences From smarter search to snackable content and richer profiles, the players who differentiate through their content metadata, and enable individualized, intuitive viewing, will captivate and stay relevant for expectant audiences,” he added.
Tom Dvorak, co-founder and chief commercial officer at XroadMedia, said: “Through our three-way collaboration, we now have the capability to offer service providers a ‘boxed’ pre-integrated solution to personalize the user experience with fully articulated AI mechanisms in the back end and the front end which brings it all to life, with highest-possible optimization.”
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