Schmidt, who joined ESL as a non-executive board member in October last year, was previously responsible for the global media rights business of the UEFA Champions League and the UEFA Europa League.
In his new role, he will be responsible for developing ESL’s global sales and expanding all existing and new brand partners and media distribution revenue streams.
Jørgen Madsen Lindemann, President CEO of MTG said: “Thomas’s experience in expanding the distribution and marketing of the UEFA Champions League will together with the ESL team help this young esports industry reach its true potential. He is a great addition to the ESL team and will be key to driving continued growth for MTG’s world-leading esports business.”
Schmidt said: “Over the past few years, esports enjoyed an explosive growth in popularity all around the world. However, the commercial development of esports is still in its infancy and has just started to explore its potential.
ESL is the global powerhouse of esports, and in my view best placed to drive the sport forward and lead its commercial direction. I’m delighted to join ESL’s vibrant team of ambitious and talented people.”
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