The collaboration brings together Kaltura’s Cloud TV Platform and machine learning-enabled Targeted TV technology with 3SS’s front-end and adaptable user interface, 3READY.
The pre-integrated offering aims to help content owners, broadcasters and network operators launch customised, branded IPTV and OTT multiscreen services faster than previously possible.
“This partnership provides marketers with ground-breaking tools for targeted in-app campaigns and UI adaptability that help increase retention and monetisation,” said Shay David, Kaltura co-founder, president and general manager, media and telecom.
“The ability to deliver flexible data-enriched TV experiences tailored for each user has moved from dream to reality, and will redefine how people, and our industry, think of cloud TV.”
3SS managing director, Kai-Christian Borchers, said: “Through our partnership with Kaltura, we are taking the uncertainly out of launching new Cloud TV services. With our joint offering, the game has changed; providers can start earning revenues faster, using trusted, world-class technology, and provide loyalty-enhancing personalized services to their valued subscribers.”