Rakuten will offer integrated content within the manufacturers’ Smart TV remote controls, which directly links to the Rakuten TV streaming service.
With this move, the VOD platform says it will simultaneously increase its presence in Europe, tripling its distribution from 12 to 40 countries in 2019, and a look at increasing this in 2020.
“This is a major step that our company is undertaking within a plan of expansion which aims at making Rakuten TV the first choice of entertainment for Smart TV owners” said Jacinto Roca, CEO and founder of Rakuten TV.
“Having a remote-control button directly connecting to the platform aims at empowering users to access the best movies in the best quality just with one click, dramatically increasing our number of users. The collaboration with Premium partners Samsung Electronics, LG, Philips and Hisense is a seal of quality in offering the best service to our users around Europe. This is proof of our commitment with providing an always better experience to cinema lovers. With this move, Rakuten TV will triple its presence on a continental level, strengthening its commitment to deliver the best cinematic experience at home”.