Sky Mexico will use TiVo as the main metadata provider for its next-generation platform as part of a new licensing agreement between the two firms.
The pact means that Sky Mexico operator will rely on TiVo as its primary metadata provider, rather than using multiple vendors, and will help subscribers to quickly find entertainment content.
“Our deal with Sky Mexico underscores TiVo’s commitment to the Latin American region, and Mexico in particular,” said Karl Misling, vice president of sales, Latin America, at TiVo.
“TiVo’s powerful metadata solutions, which include extensive sports data and rich imagery, will assist Sky Mexico in its effort to reach new customers with highly personalised entertainment content.
“We are delighted that TiVo’s industry-leading metadata and technology platform is gaining significant traction in Latin America and is helping to enhance more TV services across the region.”