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Guinness Six Nations Championship taps AWS for rugby analytics

The Guinness Six Nations Championship has selected AWS’s analytics, machine learning, and deep learning services to deliver a more in-depth insight into the rugby competition.

As the official technology provider of the Six Nations, AWS will provide the technology behind the live broadcast of on-screen match data and statistics and power other aspects of the Six Nations Championship across the official website.

The deal is designed to enhance the match experience for rugby fans around the world with seven new kinds of dynamic statistics due to be launched for the 2019 Six Nations Championship

These new stats will look at scrum analysis, play patterns, try origins, team trends, ruck analysis, tackle analysis, and field position analysis.

“I am excited to welcome AWS to the Six Nations family,” said Ben Morel, CEO, Six Nations Rugby. “With AWS now powering the Championship, we have the opportunity to place unparalleled innovation at the core of our rugby experience, for fans around the world.  This is a major boost for our Championship and a clear signal of our ambition to embrace innovation in all areas that will benefit our fans.”

Amazon Web Services’ vice-president and managing director, EMEA, Andy Isherwood, said: “We are delighted to be working alongside one of the world’s most storied, most iconic, and most respected sporting events.”

“Throughout this year’s Championship, and into future seasons, the Six Nations team will be able to develop new, advanced statistics that give unprecedented insight and understanding to the game. As we continue to add greater capabilities to our Machine Learning services, we will bring these to rugby fans, around the world.”