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ThinkAnalytics appoints former Cisco exec as marketing chief

ThinkAnalytics has appointed industry veteran Tracy Geist as chief marketing officer and member of the board of directors.  

Tracy Geist

Geist brings more than 25 years’ of experience to the role, most recently as head of global product and partner strategy at Cisco’s service provider video software and solutions division.

Prior to this she was senior vice-president of product for Sonifi Solutions and senior vice-president of international business development and partnerships at Digitalsmiths, until it was acquired by TiVo.

“We are excited to have Tracy join our executive team and board of directors with a focus on expanding our marketing, product management, and partnership efforts and driving new business opportunities globally,” said Gabriel Berger, CEO, ThinkAnalytics.

“Tracy brings exceptional experience in digital media convergence, content discovery and monetisation of personalised engagement experiences as well as an extensive global network of relationships having held senior leadership roles with companies including Cisco, Digitalsmiths and OpenTV.”

Geist added: “As media creation and distribution rapidly merge, consumers have numerous opportunities to engage with video content from a variety of sources. It is critical that we provide customers with solutions that enable them to merchandise their content offerings effectively and I am thrilled to have the opportunity to join this amazing team as we work together to power the new engagement economy.”