Indian DTH pay TV operator DishTV has tapped technology outfit MediaKind – formerly Ericsson Media Solutions – to provide its AVP 4000 video processing platform to deliver content to DishTV’s over 23.5 million subscribers.
The AVP 4000 video processing platform exists within MediaKind’s Aquila family of solutions, which forms part of the wider MediaKind Universe portfolio.
According to MediaKind, DishTV has selected its to replace its entire headend infrastructure, which includes existing legacy technology from its D2H brand.
DishTV will operate MediaKind’s compression headend technology to deliver both traditional broadcast and multiscreen video from a single platform. That platform, which includes MediaKind’s AVP 4000 System Encoder, allows the operator to serve satellite operations for both of its brands, unifying the control and management of its two headends.
Anil Dua, Group CEO, DishTV India Limited, said: “As a leading DTH provider in India, we are always looking for new ways to deliver a high quality viewing experience to our millions of customers. We are delighted to strengthen our longstanding partnership with MediaKind and leverage its compression technology heritage which extends more than 25 years. Through the deployment of MediaKind’s AVP technology, we can enable the highest video quality for our consumers alongside far greater bandwidth efficiencies, thus enabling us to cost-effectively deliver the next generation services to our subscribers.”
Angel Ruiz, CEO, MediaKind, said: “The media landscape is constantly shifting and service providers need to continually adapt to deliver the highest quality media experiences for consumers. At the same time, the increased competition from pure-play online providers means it’s necessary to do this as cost-effectively as possible. We are delighted to extend our relationship with DishTV and to continue evolving its service offering in one of the world’s largest video markets. Through the deployment of our state-of-the-art AVP 4000 system, DishTV can potentially benefit from significant cost efficiencies and have the opportunity to launch new and highly compelling viewing experiences.”