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Parks: 83% of US smart TV owners connect their set to the web

Some 83% of US smart TV owners now connect their device to the internet, up from 70% in 2014, according to new research by Parks Associates.

The study claims that smart TV ownership increased from 34% to 53% of US broadband households between 2014 and 2018, while ownership of streaming media players has grown from about 21% to almost 40% over the same period.

“More connected devices open more opportunities for streaming and OTT services in the home prompting more service announcements such as AT&T’s plans to offer a tiered video streaming service,” said Elizabeth Parks, senior vice president of Parks Associates.

The stats were released ahead of Parks Associates’ inaugural Future of Video conference, which is due to take place on December 10-12 at the Marina del Rey Marriott in Marina del Rey, California.