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Alibaba Cloud launches AsparaVideo for VoD in Europe

Alibaba Cloud, the cloud computing arm of Alibaba Group, unveiled at the IBC in Amsterdam that its ApsaraVideo for VoD service will be available to the customers outside China for the first time with a launch for European customers.  

ApsaraVideo for VoD is a streaming platform to support on-demand content, based on Alibaba Cloud’s hosting and delivery networks and distributed real-time transcoding technology.

The platform offers a web-based management console, APIs, and software development kits, so customers can manage their own on-demand video end-to-end or integrate with their own apps and services, according to the company.

AI-powered metadata enrichment allows users to ingest and process their content to review, understand what they have, and edit both content and metadata with an option to enable the fingerprint security feature for copyright protection, says Alibaba. The service including cloud-based media processing, allowing clients to avoid the need to manage transcoding software and hardware.

From October , European customers will be able to access AsparaVideo for VoD through AlibabaCloud’s European-based availability zones. Similar to customers in China and the rest of Asia, users will be able to edit their 4K videos on Alibaba Cloud, without the need for a physical edit suite. Ensuring that security is at the highest level, customers will also be able to add fingerprint ID to their assets to prevent copyright infringement.

“Extending our ApsaraVideo for VoD service to the European market is an important milestone for AlibabaCloud as we deliver on our strategy to be an enabler for media innovations, helping broadcasters and media enterprises do business anywhere they are,” said Yeming Wang, general manager of Alibaba Cloud EMEA.

“Our market leading end-to-end VoD platform will provide our customers in Europe with even more advanced solutions, helping to improve audience engagement and improve business operation efficiency.”