India’s Viacom18 is due to launch its video-on-demand platform VOOT in the UK in November and is planning 18 original series for the service.
VOOT said it also plans to add news to the service’s content offering, starting with a partnership with India’s Network18.
The UK launch will mark Viacom18’s first steps at taking VOOT international, with the company describing the UK market as a “significant reach opportunity”.
“VOOT is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic,” said Sudhanshu Vats, managing director of Viacom18.
“We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises and businesses in multiple Indian languages.”
Viacom18 Digital Ventures’ head of content, Monika Shergill, added: “At an execution level, we have been extremely lucky to be partnering with a galaxy of very talented and committed actors, writers and directors to bring forth our second bundle of VOOT Originals, starting with 18 multi-genre and multi-lingual series.”
VOOT has a content library of more than 50,000 hours – including Viacom18 network content, VOOT Kids programming and VOOT Originals.
The service currently operates as an ad-supported offering in India and claims to have more than 35 million monthly active users.