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Virgin Media Sport to launch in Ireland next month

Virgin Media in Ireland is due to launch its new Virgin Media Sport channel on September 18.

The channel, dubbed by the pay TV provider as ‘Ireland’s new home of European football’ will broadcast Irish-produced coverage of the UEFA Champions League and UEFA Europa League.

Virgin Media Sport will be available to all Virgin Media TV customers at no extra cost and is due to air more than 400 live European matches this season.

“It’s going to be an exciting season on and off the pitch with our top panel of pundits providing in-depth local analysis and opinion exclusively for our customers,” said Paul Farrell, vice president of commercial, Virgin Media.

“Our investment in Virgin Media Sport reinforces our position as Ireland’s leading connected entertainment provider, and what better way to celebrate this than providing our new channel at no extra cost to our Virgin Media TV customers.”