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Ina Lui

Satellite operator AsiaSat has named Ina Lui as senior vice-president, commercial, business development and strategy, effective as of yesterday.

AsiaSat said that it is integrating its commercial, marketing and business development teams under the leadership of Lui, who has been promoted to the new role, following the decision of Barrie Woolston to resign as chief commercial officer.

Lui, in her newly expanded role, will assume additional responsibilities in commercial and marketing.

Lui has over 25 years of experience in the satellite, telecommunications and technology sectors. She has held senior management positions at ABS, Intelsat, PanAmSat and Hong Kong Telecom. Prior to joining AsiaSat, she worked for ABS as managing director, sales, Asia Pacific, where she was responsible for sales and business initiatives for the region.

Roger Tong, CEO of AsiaSat, said, “I am pleased to announce this new transformation for the company. By elevating and uniting our commercial, marketing and business development teams under one leadership, we are better positioned to harness the strength and synergies of a combined team to synchronise our transformation with our customers and accelerate growth at AsiaSat.”

Lui said, “I’m grateful for this opportunity to lead a strong and combined team, continuing to work closely with other departments at AsiaSat to bring together better synergies with our customers and partners in order to deliver even better service quality and more innovative solutions to meet the ever changing market and consumer needs.”