Viacom taps Red Bee for Paramount Network UK launch

Viacom International Media Networks (VIMN) has tapped Red Bee Media for the launch of Paramount Network in the UK.

Paramount Network, which launched in the UK market earlier this month, is being scheduled and programmed by the Channel 5 editorial team under the direction of Ben Frow, director of programmes at Viacom-owned Channel 5.

David Travis

The launch is the second launch outside the US of Paramount Network following its debut in Spain, where it replaced Paramount Channel.

Leading up to the launch, Red Bee Media delivered design, integration and build for the channel. Operating out of their White City Broadcast Centre facility, Red Bee Media will be providing ongoing services in media management, transmission, video-on-demand and access services.

The channel was initially available via Sky, Freeview, BT and TalkTalk in the UK. Following the removal of UKTV’s channels, Liberty Global-owned Virgin Media added Paramount Network to its line-up last week.

“This successful launch was the culmination of a collective effort and great team work within Red Bee Media along with Channel 5 and Viacom. Paramount is one of Viacom’s flagship brands and we are proud to have been part of making such a significant channel launch happen for Channel 5, delivering on time and on budget,” said David Travis chief portfolio officer, video services, Red Bee Media.

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