Swedes spend an average of six hours a week streaming films and series out of a total of 29 hours on average spent on the web, according to a study by digital-terrestrial pay TV operator Boxer and Kantar SIFO.
Although Swedes prefer to watch movies and series on the TV screen, the proportion of this type of content that is streamed increased by 10% last year to 42% of the total.
The proportion of people watching series on a TV screen grew by 8% last year. However Swedes are typically watching fewer series at any one time, with an increasing proportion following only one or two at any given time, often binge-viewing the entire series.
Some 10% of Swedes had their own YouTube channel last year, rising to 19% among 18-29 year-olds.
Starz channels launch on YouTube TV in the US https://t.co/tau2uU4wvz
20 June 2018 @ 16:33:55 UTC
Sony Pictures Television Networks (SPTN) is expanding into OTT in Western Europe https://t.co/1efirQxoZT
20 June 2018 @ 16:32:59 UTC
The UK government has accepted deal terms between 21st Century Fox and Sky https://t.co/jPJ5NRzb2K
20 June 2018 @ 16:32:39 UTC
Viacom secures mobile distribution deal for Paramount+ with Telenor. https://t.co/jiKCXOBSuq
19 June 2018 @ 13:31:53 UTC