Swedish streaming habits revealed

Swedes spend an average of six hours a week streaming films and series out of a total of 29 hours on average spent on the web, according to a study by digital-terrestrial pay TV operator Boxer and Kantar SIFO.

Of the other hours spent on the internet, Swedes spend an average of six hours working and studying and five hours engaged with social media.

Although Swedes prefer to watch movies and series on the TV screen, the proportion of this type of content that is streamed increased by 10% last year to 42% of the total.

The proportion of people watching series on a TV screen grew by 8% last year. However Swedes are typically watching fewer series at any one time, with an increasing proportion following only one or two at any given time, often binge-viewing the entire series.

Some 10% of Swedes had their own YouTube channel last year, rising to 19% among 18-29 year-olds.

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