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Freeview adds on-demand viewing to live TV

UK digital-terrestrial TV platform Freeview has launched an on-demand ‘content showcase’ for Freeview Play viewers on channel 100.

Freeview said the launch marks the first time that it has integrated on-demand content into the linear TV guide and claimed it will make it easier for viewers to find shows and discover new ones.

Viewers will be able to browse on-demand suggestions from the BBC iPlayer, ITV Hub, All4, Demand 5 and UKTV Play with more content to be added as additional broadcasters join Freeview Play.

“This launch symbolises our commitment to a hybrid platform, bringing live TV and on-demand content even closer together,” said Freeview managing director, Guy North.

“Viewers simply want quick and easy access to the best TV content on offer, and that’s what this showcase feature will bring them.”

The new service will be available on products that support Freeview Play – Freeview’s hybrid linear and on-demand offering. It is subscription-free and works with all broadband providers.

Freeview claims that more than three million Freeview Play devices have been sold since launch and claims that it is now supported by 20 brands – including Panasonic, LG, and Sony.