Digitaltveurope.com

RTL Deutschland, ProSiebenSat.1, and United Internet have launched the European netID Foundation – a log-in alliance designed to help implement new European data protection laws.

The foundation aims to provide an open, industry-standard, branded ‘netID’, which will enable websites in Europe to offer its users a secure login pursuant to data protection regulations.

“Data protection is an international issue, so the European netID Foundation is introducing a standard that extends throughout Europe and across multiple industries,” said Marcus Dimpfel, head of strategy and business development for Mediengruppe RTL Deutschland.

Christof Wahl, member of the executive board, digital, and COO ProSiebenSat.1 Group, said: “Data protection and user-friendly services are not mutually exclusive. On the contrary, netID creates a digital service that will facilitate handling of the personal data of millions of internet users in Germany right from the start.”