ProSiebenSat.1


ProSiebenSat.1 experiments with addressable advertising

ProSiebenSat.1’s digital marketing subsidiary, SevenOne Media International, has partnered with ad agency Pilot Hamburg to run an addressable TV ad spot trial in Germany. For a period of four weeks, different ads were broadcast depending on where the viewer was based – for instance viewers in Cologne were not served the same ads as those […]

Mirriad appoints former ProSiebenSat.1 exec as president

Mirriad Advertising’s new CEO Stephan Beringer has moved quickly to build a new senior executive team. After starting work today, October 1, his first announcement was the appointment of former ProSiebenSat.1 executive Jana Eisenstein as Mirriad president. At ProSiebenSat.1, Eisenstein was EVP, advertising platform solutions, with responsibility for the company’s programmatic technology strategy and portfolio of […]

ProSiebenSat.1 taps MPP Global for Discovery OTT JV

German commercial broadcaster ProSiebenSat.1 has tapped subscription and billing software specialist MPP Global to provide its eSuite technology to support he launch of its OTT TV joint venture with Discovery. ProSiebenSat.1 Digital, which provides the digital outlets for the ProSiebenSat1 Group on web and mobile, is the technology provider of the joint venture between ProSiebenSat.1 […]

ProSiebenSat.1 revamps red button offering via HbbTV

ProSiebenSat.1 has rolled out a new red button offering for smart TVs in Germany, based on the HbbTV standard. The new red button portal offers full TV episodes and content, with the media library organised by topic into playlists. Smart TV users can access entertainment from the ProSieben, Sat.1, Kabel Eins, Sixx, ProSieben Maxx, Sat.1 […]

ProSiebenSat.1 seeking ‘total reach’ with new digital strategy

German commercial broadcaster ProSiebenSat.1 is focusing on achieving “a total reach with one video currency” spanning linear and digital platforms, with its extension of the 7TV joint venture with Discovery a “critical pillar” of this, according to CEO Max Conze. The extension of the partnership to include SVOD service Maxdome and Eurosport Player will start […]

German watchdog approves ProSiebenSat.1-Discovery JV

The German competition watchdog, the Bundeskartellamt, has approved the plan by commercial broadcaster ProSiebenSat.1 and Discovery to launch a new integrated streaming platform for Germany that will incorporate ProSiebenSat.1’s 7TV and Maxdome services, Eurosport Player and a range of other content. The plan builds on the pair’s existing joint streaming platform, 7TV, extending the latter […]

ProSiebenSat.1 moves forward with 4K UHD TV plans

German broadcaster ProSiebenSat.1 is to air an edition of its Galileo Spezial factual magazine show in 4K UHD TV on the UHD1 channel on the HD+ platform on July 22. ProSiebenSat.1 said it would follow up the UHD broadcast with further shows later this year, including Kabel Eins format Rosins Restaurants and two Tuesday evening […]

Discovery and ProSiebenSat.1 team up for major German OTT TV plan

Discovery and German broadcaster ProSiebenSat.1 have teamed up to launch a new integrated streaming platform for Germany that will incorporate ProSiebenSat.1’s 7TV and Maxdome services, Eurosport Player and a range of other content. The new OTT TV platform will be launched in the first half of next year. The pair said they aimed to attract […]

Vodafone and Deutsche Telekom spar on merger at ANGA COM

Senior executives from Vodafone Deutschland and Deutsche Telekom clashed over whether the acquisition of Liberty Global-owned Unitymedia by Vodafone would have an anti-competitive impact in Germany at ANGA COM yesterday afternoon. Taking part in an industry panel at the event, Dirk Woessner (right), management board member for Germany at Deutsche Telekom, said that his company […]

ProSiebenSat.1: joint German OTT TV platform would make sense

German broadcasters and platform providers would benefit from teaming up to launch a common OTT TV platform to take on the likes of Netflix and Amazon, according to a senior ProSiebenSat.1 executive. A common OTT platform “that all of us could operate jointly” would be a good idea for Germany, according to Conrad Albert (left), […]

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