ProSiebenSat.1 launches ‘vertical content division’ for mobile

German broadcaster ProSiebenSat.1 has launched a new ‘vertical content division’ or VERT as part of its Studio71 digital content unit to provide mobile content in the 9:16 format for consumption on mobile phones. ProSiebenSat.1 said that the vertical format was in high demand on platforms such as Instagram and Snapchat and among young target groups […]

ProSiebenSat.1 sees short-term pain and long-term gain with five-year plan

German broadcaster ProSiebenSat.1 has set a target of increasing its top line from €4 billion to €6 billion “in the mid-term”, according to CEO Max Conze, with at least half of this coming from digital activities. However, ProSiebenSat.1 has downgraded its expectations for this year as a result of lower than expected revenues and the […]

James Baker to become president of Red Arrow Studios

Former Sky and Current TV executive James Baker is to take over as president and chief operating officer of ProSiebenSat.1-owned Red Arrow Studios following the departure of current chairman and CEO Jan David Frouman. Baker will take over from Frouman, who is leaving ProSiebenSat.1 after 15 years, in February. Baker, who is currently chief operating […]

ProSiebenSat.1 e-commerce unit acquires eharmony

German broadcaster ProSiebenSat.1 has expanded its involvement in the e-commerce business by acquiring, through NuCom, the e-commerce arm it majority-controls, 100% of US online dating service eharmony. NuCom and its portfolio company Parship Elite Group are acquiring 100% of eharmony. Parship Elite Group, which is majority-controlled by NuCom, is currently the leading online dating provider […]

ProSiebenSat.1 experiments with addressable advertising

ProSiebenSat.1’s digital marketing subsidiary, SevenOne Media International, has partnered with ad agency Pilot Hamburg to run an addressable TV ad spot trial in Germany. For a period of four weeks, different ads were broadcast depending on where the viewer was based – for instance viewers in Cologne were not served the same ads as those […]

Mirriad appoints former ProSiebenSat.1 exec as president

Mirriad Advertising’s new CEO Stephan Beringer has moved quickly to build a new senior executive team. After starting work today, October 1, his first announcement was the appointment of former ProSiebenSat.1 executive Jana Eisenstein as Mirriad president. At ProSiebenSat.1, Eisenstein was EVP, advertising platform solutions, with responsibility for the company’s programmatic technology strategy and portfolio of […]

ProSiebenSat.1 taps MPP Global for Discovery OTT JV

German commercial broadcaster ProSiebenSat.1 has tapped subscription and billing software specialist MPP Global to provide its eSuite technology to support he launch of its OTT TV joint venture with Discovery. ProSiebenSat.1 Digital, which provides the digital outlets for the ProSiebenSat1 Group on web and mobile, is the technology provider of the joint venture between ProSiebenSat.1 […]

ProSiebenSat.1 revamps red button offering via HbbTV

ProSiebenSat.1 has rolled out a new red button offering for smart TVs in Germany, based on the HbbTV standard. The new red button portal offers full TV episodes and content, with the media library organised by topic into playlists. Smart TV users can access entertainment from the ProSieben, Sat.1, Kabel Eins, Sixx, ProSieben Maxx, Sat.1 […]

ProSiebenSat.1 seeking ‘total reach’ with new digital strategy

German commercial broadcaster ProSiebenSat.1 is focusing on achieving “a total reach with one video currency” spanning linear and digital platforms, with its extension of the 7TV joint venture with Discovery a “critical pillar” of this, according to CEO Max Conze. The extension of the partnership to include SVOD service Maxdome and Eurosport Player will start […]

German watchdog approves ProSiebenSat.1-Discovery JV

The German competition watchdog, the Bundeskartellamt, has approved the plan by commercial broadcaster ProSiebenSat.1 and Discovery to launch a new integrated streaming platform for Germany that will incorporate ProSiebenSat.1’s 7TV and Maxdome services, Eurosport Player and a range of other content. The plan builds on the pair’s existing joint streaming platform, 7TV, extending the latter […]

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