UK online TV service TVPlayer has named former Virgin Media digital entertainment chief Scott Kewley as chief operating officer and former TalkTalk executive Nick James as chief technology officer.
James was previously head of TV architecture and innovation at TalkTalk, and has also held roles with Lovefilm and Sky.
Kewley and James will be tasked with increasing the TVPlayer premium subscriber base.
Existing COO Rob Hodgkinson is changing job to become chief financial officer.
TVPlayer has also announced that it added 40,000 net new customers in the last quarter of 2017. The company says it now has close to two million active users in the UK, with annualized revenues increasing by over 600% year-on-year.
TVPlayer offers UK customers over 30 pay TV channels from £5.99 per month, including pay channels from Discovery, Viacom, Fox, Turner, A+E Networks, UKTV and NBC Universal, alongside over 75 of the UK’s free-to-air channels, including channels from the BBC, ITV, Channel 4, and Five. The TV viewing platform is available on desktop, iOS, Android, Windows 10, Amazon Fire Stick, Apple TV, Xbox, Roku and Freesat.
“With minimal marketing spend to date, we have built a significant audience of millennial TV viewers in the UK. We uniquely offer a complete TV replacement service, including the ability to record live TV in the cloud, at an affordable price of £5.99 a month,” said TVPlayer founder and CEO Adam Smith.
“We are delighted to be able to attract executives of Scott and Nick’s calibre to enable TVPlayer to disrupt the pay TV ecosystem in the UK market. Their industry experience will be hugely valuable in helping the business double-down on its trajectory as the UK’s fastest-growing complete pay TV service.”