UK digital-terrestrial TV platform Freeview’s Freeview Play on-demand service is now available on selected Sony Bravia TV models.
Viewers with compatible Sony TVs will now be able to scroll back from the TV guide to access shows from the past seven days.
The launch means that three out of the four leading manufacturers now support the platform. Sony joins Panasonic, LG and 18 other brands who are integrating Freeview Play in to their TVs and set-top boxes.
Free catch-up and on-demand platform Freeview Play provides access to BBC iPlayer, ITV Hub, All 4, Demand 5 and UKTV Play.
Guy North, Freeview Managing Director said: “I’m delighted to welcome Sony on board. Freeview Play represents a big opportunity for TV manufacturers as a growing number of people who currently pay for their TV package look for a smarter, more flexible choice. The current smart TV marketplace is a confusing place for consumers – we aim to make it simple. Freeview Play devices guarantee you access to your favourite broadcast channels and the most popular catch up players free from subscription.”
John Anderson, country head, Sony UK and Ireland, said: “Sony Bravia televisions create a fantastic home entertainment experience and by adding Freeview Play we are providing even greater choice for our customers to enjoy a wide range of content.”