Venue is designed to help rights holders, sports clubs, federations and broadcasters entering the pay-per view (PPV) market.
The solution brings together Paywizard’s Decision Moments framework and Ostmodern’s experience in creating tailored content experiences, and aims to treat PPV viewers as long-term customers rather than one-off buyers.
“Whether operators are first venturing into PPV or are well–established in the market, most tend to focus on the immediate delivery of the event and short-term monetisation opportunity,” said Paywizard CEO, Bhavesh Vaghela.
“Operators in pay-per-view TV can now offer personalised engagement at each key decision moment by proactively using customer data insight and predictive analytics to leverage a dynamic content management system that feeds captivating content to consumer devices.”
Ostmodern CEO, Thomas Williams described building the customer relationship over time as “critical to PPV success” – using both paid and free content to “engage and entice repeat purchases.”
“With 80% of PPV registrations happening in the final hour before an event, operators must find a solution that is robust and scalable, but keeping customers engaged before and after an event is the major PPV challenge,” said Williams.
Separately, Paywizard has struck a new strategic partnership with Massive Interactive, a specialist in targeted user experiences for multiscreen video services. The collaboration will enable operators to use rich data insight and predictive analytics to target subscribers and tailor the UI at the eight key ‘decision moments’ in the customer journey – find, join, consume, upgrade, downgrade, bill, leave and win back – according to Paywizard.
Venue demos can be seen on Paywizard’s stand at IBC in hall 14, stand F32