Vodafone Spain passes one million TV customers milestone

VodafoneVodafone Spain now has over one million TV customers, having added 216,000 TV subscribers in the course of the last year.

The company said that its proposition of football, the integration of Netflix and a converged commercial offering in the shape of Vodafone One had strengthened awareness and use of the platform.

Vodafone said its objective now is to maintain the positive trend of the last few months and consolidate its service as the major alternative distribution platform in Spain.

Vodafone launched Vodafone One in April, combining fibre-based internet, 4G mobile and TV. The TV service includes functionality such as search, the ability to record three channels simultaneously, personalised recommendations and what the company claims to be the best HD offering in the market.

In September, Vodafone launched a seven-day catch-up service, while Netflix was integrated in October. A deal with Mediapro for the beIN Sports service means that the platform is able to provide a complete football offering, unlike rival Telefónica.