The market value of ready-to-air TV content across Russia’s seven main networks was equivalent to RUB44.3 billion (€913 million) last year, according to KVG Research.
The Moscow-based research firm, which looked at the seven major TV channels – Channel One, Russia 1, NTV, TNT, CTC, St. Petersburg’s TV-Channel 5. and REN TV – said that the channels spent 58% of this on TV series and TV films, 18% on entertainment shows and 14% on talk shows.
“The total market value of the ready-to-air content increased by 11% in 2013 comparing to 2011,” said Anastasia Vasilieva, strategic planning director of KVG Research.
Combined, the seven main Russian channels broadcast around 12,000 premiere hours of Russian content – not including information programs, news, morning infotainment programs, translations of sports events and concerts or the lottery, said KVG.
Last year, as in 2012, TV series and TV films combined took the largest share of broadcasting at 33%. Entertainment shows accounted for 26% and talk shows 21%.