France’s Le Figaro partners with Brightcove on mobile video

French national newspaper Le Figaro has partnered with Brightcove, which will power the mobile version of its news and entertainment channel, Le Figaro TV.

Le Figaro will use the Brightcove Video Cloud online video platform to expand the reach of its video library across mobile devices, which currently account for nearly a third of the website’s traffic.

The firm said the deal will allow it to seamlessly integrate with leading ad networks and servers, delivering a richer, more interactive advertising experience.

“Since introducing video on the site two years ago, we grew our video traffic six-fold and have kept our audiences engaged, with more than 80% of viewers completing more than 50% of each video on Le Figaro TV,” said Bertrand Gie, managing director of new media at Le Figaro.

“With Video Cloud, we’re able to broaden the reach of our extensive library of on-demand video content, making it available on tablets and smartphones without compromising on quality or viewer experience.”

Le Figaro TV offers original short-form content on-demand. It claims that more than 70 news and review videos are uploaded every day.