Scripps Networks International has hired an AXN senior programming manager to become channel director of its latest launch in Italy.
The global wing of US-based Scripps Networks Interactive is launching its thematic Fine Living network on Italian digital terrestrial television in the first quarter of this year.
Andrea Paoletti, currently senior programming manager at Sony Pictures Television-owned AXN Italy, is joining to run it.
Fine Living focuses on lifestyle programming relating to food, travel and the home and is already broadcast in 70 territories throughout EMEA, a region SNI has been expanding in over thepast few years.
Key shows include World’s Most Extreme Homes, House Hunters International and Luxury Uncovered.
Fine Living will take the Channel 49 slot on Italy’s EPG.
“Scripps Networks International is committed to investing in our global expansion, and the opportunity to own and build a new channel in Italy furthers that business strategy,” said Jon Sichel, managing director for Scripps in the UK and EMEA. “As always, we’ll build a robust programming portfolio in this important market that reflects the diverse interests of our worldwide audiences.”
Paoletti will work with a multi-territory team in Italy, the US and the UK and report to Nick Thorogood, Scripps UK and EMEA’s senior VP of content and marketing.