Sports lifestyle channel Trace Sports has secured carriage with Israeli satellite TV operator Yes.
Trace Sports will launch on Yes as a localised channel with full Hebrew subtitles, and will feature items on local sports celebrities, which will be produced and operated by Imagine Media Israel.
The channel will be available to 80% of Yes subscribers via the sports package.
Laurent Dumeau, CEO, Trace Sports, said: “Trace Sports has made strong headway in a crowded pay TV market over the past year. After successful launches in Europe, Asia and Latin America, we are continuing our expansion in the Middle East, making Trace Sports one of the fastest acquired growing channels in the world. We are delighted to be expanding our footprint in Israel with one of the country’s major operators.”
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