Lithuanian service provider Teo is allowing TV subscribers to create their own packages, with the option to choose any six of the 27 channels currently available in the operaror’s current Gala TV extra packages.
Subscribers to the basic Gala TV package of over 50 channels will be able to select their favourite channels from a range of movie, entertainment, sports, factual and kids channels to create their own package, dubbed Mano Rinkinys (My Package) for LTL6 (€1.74) a month.
Subscribers with Motorola VIP 1003 digital set-top boxes will be able to select their own packages from the onscreen menu, while customers with other boxes are being given the opportunity to exchange their receivers.
Currently, about a third of Gala TV customers upgrade from the basic offering to take a thematic package on top.
“Customers increasingly appreciate the possibility to make their own ‘menu’ of TV programmes individually, according to their needs. They give preference not to the number of channels, but to the content that suits their personal needs,” said Nerijus Ivanauskas, chief marketing officer of Teo.
Teo is joining a minority of European service providers that let customers choose their own channels. Last year, IPTV provider Lattelecom in neighbouring Latvia allowed its basic customers to customise their packages with the ability to add between and eight additional channels.
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