Online video distribution specialist Rightster has struck a deal with international media group and digital publisher Future, whose properties include the TechRadar.com site, to distribute its video content to publisher partners.
Future’s technology websites, including T3.com, Maclife.com, TechRadar.com and MaximumPC.com reach over 17 million visitors globally each month. Rightster will distribute unbranded clips from Future’s digital video portfolio, including how-to videos, gadget reviews, conferences and product reviews to its syndication partners, while Rightster’s media sales team will provide advertising sales support.
Charlie Muirhead, founder and CEO, Rightster, said: “Rightster is delighted to be working with Future and this deal demonstrates increased traction in the online video space for content syndication deals globally. Rightster’s distribution and marketing services will provide Future with the opportunity to exploit new revenue streams by capitalising on the power and reach of online video.”
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