UK pay TV broadcaster BSkyB will start covering Formula 1 in 3D later this month, marking the first time the motor racing series has been seen in 3D.
Sky has launched an F1 channel, Sky Sports F1, after securing rights to the motor racing series.
It said today that it will cover the upcoming testing session at the Circuit de Catalunya in 3D.
The action will be simulcast on Sky Sports F1 in 2D.
Sky Sports executive producer of Sky Sports F1 Martin Turner said: “This is groundbreaking. It’s uncharted territory, but this is a big opportunity to experiment and innovate, and we’re grateful to Formula One Management for working with us on this.”