Connected TV specialist Capablue has completed a round of funding and recruited a new director.
Capablue said it would use the money to scale the company, improve business development in vertical sectors, strengthen its cloud-based technology platform and expand internationally. The company has also appointed advertising entrepreneur Charlie Makin as a director. Makin will help Capablue to increase its profile among brand owners and advertising agencies.
“The market for the consumption of content and services has changed with the emergence of internet connected devices,” said Makin. “People now interact with content and brands over a number of devices and this market is continuing to grow. New technologies like Capablue’s are enabling both brands and agencies, regardless of size, to evolve with this changing TV market and reach new audiences worldwide. This is an untapped market for these companies and I’m looking forward to working with Capablue to change that.”
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