Content security specialist Irdeto has acquired Santa Clara, California-based anti-piracy technology provider BayTSP.
BayTSP specialises in search, discovery and anti-piracy solutions, which Irdeto will use to expand its security portfolio and complement its Irdeto ActiveCloak system.
BayTSP provides customer, including Hollywood studios, with the ability to identify and track unauthorised digital content, independent of language, across major internet sites worldwide. Irdeto will look to combine BayTSP’s managed services with Irdeto ActiveCloak for Media and will offer BayTSP’s business intelligence solution.
The acquisition of BayTSP allows us to extend further our trusted, end-to-end security partnering offering for media companies, and also initiates a brand new area of growth into revenue-generating, business insights for our customers with the valuable media consumption data we now have access to,” said Graham Kill, CEO of Irdeto. “We know better than anyone how critical it is to proactively and aggressively fight digital theft, and BayTSP’s monitoring capabilities will help us take digital piracy detection to an even higher level. The new business intelligence technology, which uncovers hidden market opportunities and insights, opens the door for Irdeto to not only protect our customer’s revenue but to have a role in growing it.”
