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Freeview appoints ad agency for £12 million campaign.

The UK’s Freeview platform has appointed Leo Burnett as its new ad agency to develop the creative for is first ever brand campaign.

The DTT service will invest £12 million (€13.73 million) in advertising, including a brand campaign that will launch later this year. Leo Burnett has been given a brief to “encourage viewers to take a fresh look at Freeview”.