Freeview appoints ad agency for £12 million campaign.
The UKÂs Freeview platform has appointed Leo Burnett as its new ad agency to develop the creative for is first ever brand campaign.
The DTT service will invest £12 million (Â13.73 million) in advertising, including a brand campaign that will launch later this year. Leo Burnett has been given a brief to Âencourage viewers to take a fresh look at FreeviewÂ.