The UKÂs Freeview platform has appointed Leo Burnett as its new ad agency to develop the creative for is first ever brand campaign.
The DTT service will invest Â£12 million (Â13.73 million) in advertising, including a brand campaign that will launch later this year. Leo Burnett has been given a brief to Âencourage viewers to take a fresh look at FreeviewÂ.
ICYMI: Securing your revenue in the new age of video piracy: DTVE’s Digital Symposium looks at the threat and how t… twitter.com/i/web/status/1…
18 September 2020 @ 21:00:01 UTC
ICYMI: Smaller SVODs risk failure if they don’t partner up says Moody’s analyst digitaltveurope.com/2020/09/18/sma… https://t.co/m06WtotRRE
18 September 2020 @ 20:00:00 UTC
ICYMI: Premier League secures stop-gap deal in China with Tencent Sports digitaltveurope.com/2020/09/18/pre… https://t.co/S8p38pJmxu
18 September 2020 @ 18:00:02 UTC