Italian mobile operator 3 Italia has teamed up with SeaChange International-owned On Demand Group (ODG) to launch its first subscription video-on-demand (SVOD) service.
ODG is providing its Adrenalin platform to power the operators 3G SVOD service. 3 ItaliaÂs TV:On Demand service will offer top-rated shows via a choice of three handsets, with functionality that includes play, pause and resume viewing.
ODG has also announced that it is providing an SVOD service to South African mobile operator Vodacom. The operatorÂs service, also branded as TV:On Demand service is available to its 3G customers, offering popular series including Sex and the City, The Sopranos, and Entourage, as well as music videos and other content, for a flat fee of ZAR75 (Â7.85) a month or ZAR20 a week.
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