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Russia’s Beeline appoints new CEO

Russian telco and wireless provider, Beeline, has named former MTS Group executive Vasyl Latsanych as its next chief executive.

Vasyl Latsanych

Vasyl Latsanych

Latsanych, who has spent more than 16 years in telecoms – most of it with rival telco MTS Group in a number of senior roles – is due to take up his new post on January 10, 2018.

He will report to Kjell Morten Johnsen, head of major markets at Beeline’s parent company Veon – which rebranded from VimpelCom earlier this year as part of its efforts to transform itself “from a telco to a global tech company”.

“Vasyl brings extensive experience and a proven track record in the telecoms industry,” said Kjell Morten Johnsen.

“His appointment will further strengthen and develop VEON’s strong market position, particularly as we look to implement important strategic initiatives in a highly dynamic and developing Russian market.”

Latsanych said: “I am excited by the opportunity to lead PJSC VimpelCom [which operates under the Beeline brand in Russia], and I am looking forward to working with the team to ensure that Beeline customers are provided with the best digital services and solutions, particularly as the Russian telecoms market enters a new phase of development and digital change.”

Latsanych’s most recent role was as MTS Group’s vice president for strategy and marketing, responsible for MTS’s commercial and strategic initiatives.