TV4 partners with Yospace for live ad placements

Swedish commercial broadcaster, TV4, has chosen Yospace’s Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play.

The companies first began working together in 2014, when TV4 launched server-side dynamic ad insertion on TV4 Play’s catch-up content on Apple TV and Chromecast devices.

By extending the technology to live, TV4 said it is able to implement a long-term business case across a format that could only previously be monetised through limited, pre-roll advertising opportunities.

“We were looking for a solution to transform our broadcasting business into the digital age and Yospace provides us with key technology to achieve that,” said Marcus Lindén, head of development and integrations at Bonnier Broadcasting.

“Yospace was also a good fit in our best of breed strategy and proved themselves to be a nicely crafted puzzle piece into how we want to build our software stack.”

Edward New, commercial director at Yospace said: “We’re delighted to be working with TV4 on this first launch of server-side DAI for live channels in Sweden.

“Live television is at the heart of broadcasting and Yospace’s platform has become an essential tool in monetising broadcaster’s channels online, in the UK and mainland Europe, and across the globe.”