Nielsen is expanding its US dynamic ad insertion (DAI) pilot, with A+E Networks to begin replacing advertisements in live linear programming on select networks. A+E Networks joins previously-announced trialist CBS. The two broadcasters are the first to use the technology to replace linear TV ads – and show and network promotions – with targeted ads. […]
Discussion is still on-going at the DVB over how to include additional elements in the UHD-1 Phase 2 specification for HDR, with agreement that there could be a commercial case for the inclusion of ‘dynamic metadata’. The DVB last year agreed the inclusion of the Hybrid Log Gamma (HLG) system developed by the BBC and NHK, which […]
Swedish commercial broadcaster, TV4, has chosen Yospace’s Dynamic Ad Insertion solution to monetise live channels on its TV everywhere platform, TV4 Play. The companies first began working together in 2014, when TV4 launched server-side dynamic ad insertion on TV4 Play’s catch-up content on Apple TV and Chromecast devices. By extending the technology to live, TV4 […]
BT has agreed a multi-year extension to its deal with dynamic ad insertion technology firm, Yospace. Yospace’s platform uses ad-stitching technology to replace advertising on BT’s live channels with targeted ads when content is viewed via the multi-platform BT Sport service. The new deal follows a one-year period during which Yospace claims to have enabled […]
