Pan-European sports channel Eurosport, currently celebrating its 25th year, has aid it achieved its best-ever digital performance in January.
Eurosport said it broke the seven million ‘digital fans’ benchmark in the opening weeks of the year, leaving it on course to meet a target of interacting with eight million digital fans each day of the forthcoming football World Cup in Brazil.
The sports channel said its web and mobile sites combined attracted 7,165,370 visitors on January 19. The mobile site achieved a record 2,603,008 visitors to its Eurosport.com and LiveScore apps on January 26, while the Eurosport.com website saw an average of 4,262,961 daily web visitors in the fourth week of 2014, its best performance since March 2013.
“In 2013 we set ourselves the target of reaching 8 million fans every day with our online and digital offer. It was ambitious and I am delighted the results in January show we are on track to reach it. The breadth of content being produced on Eurosport.com and the quality of the editorial mean we have a very strong offer which fans are clearly enjoying and returning to. We have more scope to grow our audience on mobile this year and given the packed year of sport ahead we are well placed to attract even more fans,” said Arnaud Maillard, Eurosport’s director of internet and new media.