UKTV gets a new look

UKTV is introducing a new on-air look and feel.

The UK channel operating group, which is a joint venture between BBC Worldwide and Scripps Networks Interactive, said it is introducing the new look to coincide with its twenty-first year in digital TV.

The new look will go live on Tuesday March 26.

Chief executive, Darren Childs said: “Strengthening of our network status will cement UKTV’s partnerships with our increasing number of new and incumbent platforms – Freeview, Sky, Virgin Media, BT Vision, TalkTalk and our own direct On Demand services – as well as increasing our profile internationally throughout the 200 territories that we now supply with our programming.”

The refreshed UKTV brand will appear on air in cross promotion menus, programme opening and closing credits, co-branded consumer advertising and throughout all B2B communications.

UKTV’s network brand was last on screen in 2008 following the introduction of new channel brands including Dave in 2007.